土豆网启动广告分成系统期望解决版权问题

Thu, 02/12/2009 - 16:20 — 刘进洲

2月12日，饱受版权诉讼折磨的土豆网宣布启动广告分成系统，并期望利用这样一种方式规避版权风险。

      土豆网CEO王微称，版权购买的方式并不是解决海量影视节目版权的唯一方式，广告分成也是一大利器，它不仅能让内容方拥有不输于出售版权的直接经济利益，而且能高度利用土豆网的平台，达到更为广泛的宣传效果。

      王微表示，广告分成系统给予内容方的分成比例大约在10%~30%左右，而对于分成的总体规模，他认为还需要看销售数据有多大。

      另外，王微也透露，2008年土豆网销售业绩增长迅速。第三季度销售业绩环比增35%，第四季度环比增长80%。

      根据土豆网方面的介绍，此度加入土豆网版权分成系统都是与土豆有过合作经验、相对熟悉的内容方，未来还将有更多的版权方加入到这一系统中来。首批从中受益的内容方包括上海电影集团东方影视发行有限公司、浙江卫视、江苏卫视、游戏专业网络电视频道NEOTV，以及博客“一日一囧”与“麒麟实验室 ”。

      据悉，土豆网近期来遭遇到了大规模的版权诉讼官司。今年1月，80余家版权方成立“反盗版联盟”，宣布将对土豆网等视频网站展开诉讼。此前，记者发现，仅2月份，土豆网在上海法院就遭遇到了至少14起诉讼。而就在昨日，中影集团起诉土豆擅播《赤壁》案在杭州开庭。

来源：搜狐IT

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