暴风影音收购风雷可能在业界并不被关注,很多人也不明白暴风为什么要收购风雷。你当然不用问他为什么。你只要看看暴风影音目前的色情广告你就知道了,“男人游戏,女人勿进”,我以为那是暴风影音自己开发的,当然下面还有很多插件和广告,暴风影音依靠着强大的营销开始把用户变成金钱,这时用户体验就变成了被QJ的对象 。
暴风为什么要收购风雷?除了风雷,暴风没有发现其他竞争对手,只有垄断才能实现盈利最大化,只有风雷不再进行推广,暴风才可以进军游戏行业、也许还是带点色情的游戏,但是他们要的是营销、是广告。如何让用户还坚持用暴风影音呢?至少是抓住那些傻瓜用户,也就是第一次上网的人,他们在进行百度知道的时候会发现,信息全部是暴风影音,这是一种口碑,还是一种制造的口碑,我们不知道,用户只知道暴风影音的确含有很多插件和广告,因为他们拿了投资,必须盈利,于是服务开始变差 。
收购风雷后,暴风本来没有竞争对手了,可以开始把用户踏踏实实的变成金钱了。剩 下的就是几个韩国的播放器了,当然还有快乐影音,这些都对暴风影音无法构成威胁 。
只是腾讯的进入让暴风影音感到害怕,高清晰的产品已经压过暴风,加上以全能绿色为主打的QQ影音没有插件和广告,让暴风影音感到自己把用户变金钱的想法会慢慢被剥夺。QQ的解码技术上傻瓜式清晰的,根据影片自动调节,所以在一些一片的效果上会明显优于暴风影音。当然,暴风影音就会加大自己的研发力度,因为QQ影音开始 CPU硬件加速了,暴风从领先变成了追赶。于是,现在的QQ影音播放器还是比暴风影音快了20%,节省了很大一部分内存。
为了盈利,暴风影音于是弹出一些东西,强制进行关联,并且开机自动启动,这些都一定程度上给用户带来了伤害。有了QQ影音介入播放器市场,暴风影音需要收敛了。腾讯只是出现在暴风收购风雷后。
作者:王鹏 来源:艾瑞网
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